The Marketing Mix and the 4Ps of Marketing

Konsep marketing mix ini pertama kali diperkenalkan oleh Neil Borden yang terinspirasi dari gagasan James Cullington pada pertengahan abad ke 20

Pricing in the marketing mix Pricing is one of the four main elements of the marketing mix Pricing is the only revenue-generating element in the marketing mix

marketing mix Marketing strategy: Involves identifying the right target market and using tools such as advertising to penetrate the said market Promotion also includes

marketing communication A successful marketing mix helps to get your product or service to the right customer, at the right time and at the right price Without consistently analyzing