Identifying your competitive advantage and value proposition

Identifying your competitive advantage and value proposition competitive advantage The most effective way to navigate competition is through maintaining a competitive advantage In doing so, businesses set themselves apart and competitive advantage A competitive advantage is an advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater

competitive advantage For a competitive advantage to be sustainable, it must play to your organizational strengths AND be valuable to your clients You need to build systems and

competitive advantage A company with differential competitive advantage offers products that are both unique and superior in quality A company with a differential competitive Sources of Competitive Advantage · 1 Product Attribute Differentiation · 2 Customers' Willingness to Pay · 3 Price Discrimination · 4